This post is part of my ongoing series — bordering on a rant — about how to go from outsider to insider. Doing this fuels your success in fundraising, and in every aspect of marketing and distribution for your film. I’ve become obsessed with this concept. Just ask my husband. I walk around the house muttering, “Outsider to insider. Outsider to insider.” He thought I was a little loony at first, but now he recognizes the zany brilliance of what I’m doing.
Today’s outsider-to-insider tip is to volunteer. Not just any volunteering. Volunteer with people who will help your film get money, get screened, get publicity, get connections. I just had an opportunity to do exactly this, and I’ll tell you what happened. I’m making a feature-length documentary called “A Permanent Mark” that tells the story of Agent Orange and how it has affected American veterans and the people of Vietnam. If you’re not a fan of Dow and Monsanto, this film will only make you hate them more. This is a film with a strong human story and a strong environmental story. In other words, the perfect film for a green film festival.
Environmental film festivals are coming into their own, and I have long thought that my documentary should enjoy a long run in these festivals. I’ve also learned — and have posted on this blog — that paying fees to apply to festivals is for chumps. You need to get invited to submit your film, and then you won’t be paying a dime. You also increase your actual chances of screening. So there is an environmental film festival in my local area that I have long held hopes of being one for my film. I have become friends on Facebook with the founder of the festival. So a couple weeks ago, the festival posted an announcement on Facebook calling for volunteers. And to this I responded with a vociferous YES! I looked through the volunteer options and decided to target the filmmaker brunch, because I knew it would not be a hard volunteer job, that I would meet all of the filmmakers in the festival, and that I would likely meet all the staff of the festival. Sure enough, the programmer and the founder of the festival both arrived, and I introduced myself and mentioned I am also a filmmaker who focuses on environmental issues. “Oh, what are you working on now?” they asked. So I launched into the pitch for the film, watching as they became more and more excited. The festival founder said, “We would like to see that film. Can you submit it to us when you’re done?” I said of course!
So just by volunteering, strategically, and putting myself face to face with the key people, I went from outsider to insider. Oh, yeah, and I won’t be paying any submission fee.
So ask yourself — how can you volunteer to get in front of a funder, a programmer, an investor, a community partner? Get in front of them. Help them so they will help you.
In my next post on this outsider to insider theme, I will talk about the power of just asking for the connection — I grew my Facebook following from 400 to 1,800 people in the past ten days. Find out why and how (hint: it’s about going from outsider to insider).
In fundraising solidarity,