If you’re going to fund your film, distribute your film, or — “Please, Film Gods, hear my prayer!” — SELL your film, you need to be able to pitch. I used to teach a class at Film Arts Foundation and later at the San Francisco Film Society on how to pitch. I guided the participants through an intensive process in which they learned how to answer ten key questions about their film in a concise, compelling fashion.
If you really want to make serious fundraising hay while the sun shines, you have to build upon all those micro-donations you gather like fallen blossoms. You have to build the top of your funding pyramid. At the top, above all the little, heartfelt gifts from Aunt Mathilda and your former yoga instructor, you need some major gifts.
Hey, all you narrative filmmakers out there awash in a sea of documentarians! Here is your rare chance to apply for grant funding for your narrative.
When we got ready to launch our fundraising campaign for “With You,” we first set our goal, our deadline, and our purpose. Once that job was done, our next task was to amass our arsenal — I mean toolkit, of tools and devices we needed in order to run a successful campaign. I have to watch myself sometimes. The language of war seems to creep into the fundraising lingo sometimes. And this is nothing like war. It’s more like building a community — a community of like-minded people who want to work with you and each other to achieve a goal you all believe in.
My husband, Chris Million, has been an unofficial scholar of the great American author Jack London for the past twenty years. He was at a literary conference more than two decades ago and met Becky London, Jack’s daughter, who autographed a book for him. Meeting the author’s daughter made Jack even more real and tangible for Chris, and from that moment on, he was determined to make the world’s first-ever feature-length documentary about London, his immense literary legacy, and his fascinating times.
Once we secured our lead gift of $22,000 for “With You,” our next job became scoping the fundraising campaign. To succeed with any fundraising campaign, you need to answer three questions: 1) How much money do I need to raise?, 2) Why do I need this money?, and 3) By when do I need this money? Having specific answers to these questions allows you to create a compelling, urgent, actionable case for potential donors. Sounds simple, right?
The first film in the queue that I was producing during the past three years is “With You.” This is a feature-length documentary that tells the story of Mark Bingham, one of the heroes of United Flight 93 who on September 11, 2001 helped prevent the terrorists who had hijacked the plane from completing their mission.
Hello, friends. Yes, I’ve been a bad blogger. No posts for two and a half years. Who does that and continues to claim to be a blogger? Uh…me? I think you will all forgive me once I explain.
If you are starting to plan (or worry) about where you will apply for grants for your documentary this year, then take a look at the Gucci Tribeca Documentary Fund.
Their website says that:
The Gucci Tribeca Documentary Fund provides finishing funds to feature-length documentaries which highlight and humanize issues of social importance from around the world. Funded films are driven by thoughtful and indepth storytelling, bolstered by a compelling visual approach.
I recently delivered a fundraising training workshop for the board of directors of a start-up nonprofit organization called San Francisco Village. I’ve done plenty of fundraising trainings in the past, so I’m a veteran of how to present this information to those who are not familiar with fundraising.