Pitch Perfect — Look for Opportunities to Pitch Your Film to Funders and Distributors

If you’re going to fund your film, distribute your film, or — “Please, Film Gods, hear my prayer!” — SELL your film, you need to be able to pitch. I used to teach a class at Film Arts Foundation and later at the San Francisco Film Society on how to pitch. I guided the participants through an intensive process in which they learned how to answer ten key questions about their film in a concise, compelling fashion.

“Jack London: 20th Century Man,” Case Two: Major Donor Madness

If you really want to make serious fundraising hay while the sun shines, you have to build upon all those micro-donations you gather like fallen blossoms. You have to build the top of your funding pyramid. At the top, above all the little, heartfelt gifts from Aunt Mathilda and your former yoga instructor, you need some major gifts.

With You, Case One: Feet on the Ground

When we got ready to launch our fundraising campaign for “With You,” we first set our goal, our deadline, and our purpose. Once that job was done, our next task was to amass our arsenal — I mean toolkit, of tools and devices we needed in order to run a successful campaign. I have to watch myself sometimes. The language of war seems to creep into the fundraising lingo sometimes. And this is nothing like war. It’s more like building a community — a community of like-minded people who want to work with you and each other to achieve a goal you all believe in.

“Jack London: 20th Century Man,” Case Two: “Jack London Calling!”

My husband, Chris Million, has been an unofficial scholar of the great American author Jack London for the past twenty years. He was at a literary conference more than two decades ago and met Becky London, Jack’s daughter, who autographed a book for him. Meeting the author’s daughter made Jack even more real and tangible for Chris, and from that moment on, he was determined to make the world’s first-ever feature-length documentary about London, his immense literary legacy, and his fascinating times.

With You, Case One: Sky’s the Limit? Scoping the Campaign

Once we secured our lead gift of $22,000 for “With You,” our next job became scoping the fundraising campaign. To succeed with any fundraising campaign, you need to answer three questions: 1) How much money do I need to raise?, 2) Why do I need this money?, and 3) By when do I need this money? Having specific answers to these questions allows you to create a compelling, urgent, actionable case for potential donors. Sounds simple, right?

Funder Feature: Gucci Tribeca Doc Fund

If you are starting to plan (or worry) about where you will apply for grants for your documentary this year, then take a look at the Gucci Tribeca Documentary Fund.

Their website says that:

The Gucci Tribeca Documentary Fund provides finishing funds to feature-length documentaries which highlight and humanize issues of social importance from around the world. Funded films are driven by thoughtful and indepth storytelling, bolstered by a compelling visual approach.