I’ve been writing up case-studies of the fundraising I did for two separate documentary films — WITH YOU and JACK LONDON: 20TH CENTURY MAN. Well, things just amped up for WITH YOU. Instead of blogging about our past fundraising success, I’m going to post over the coming weeks about our NEW fundraising campaign to raise $20K by April 20.
My husband, Chris Million, has been an unofficial scholar of the great American author Jack London for the past twenty years. He was at a literary conference more than two decades ago and met Becky London, Jack’s daughter, who autographed a book for him. Meeting the author’s daughter made Jack even more real and tangible for Chris, and from that moment on, he was determined to make the world’s first-ever feature-length documentary about London, his immense literary legacy, and his fascinating times.
Once we secured our lead gift of $22,000 for “With You,” our next job became scoping the fundraising campaign. To succeed with any fundraising campaign, you need to answer three questions: 1) How much money do I need to raise?, 2) Why do I need this money?, and 3) By when do I need this money? Having specific answers to these questions allows you to create a compelling, urgent, actionable case for potential donors. Sounds simple, right?
The first film in the queue that I was producing during the past three years is “With You.” This is a feature-length documentary that tells the story of Mark Bingham, one of the heroes of United Flight 93 who on September 11, 2001 helped prevent the terrorists who had hijacked the plane from completing their mission.
I recently delivered a fundraising training workshop for the board of directors of a start-up nonprofit organization called San Francisco Village. I’ve done plenty of fundraising trainings in the past, so I’m a veteran of how to present this information to those who are not familiar with fundraising.