So I left off in my last blog post for Case Two with my saga of the major donor who would not be reasonable. This is the guy who had promised to give me $50K for a documentary if I raised another $50K first. I promised to tell you how I responded when he got a little hot under the collar. I said in the last post that I was like a tiger waiting in the bushes at the watering hole for the gazelle to lower its head and extend its neck. So true.
If you really want to make serious fundraising hay while the sun shines, you have to build upon all those micro-donations you gather like fallen blossoms. You have to build the top of your funding pyramid. At the top, above all the little, heartfelt gifts from Aunt Mathilda and your former yoga instructor, you need some major gifts.
My husband, Chris Million, has been an unofficial scholar of the great American author Jack London for the past twenty years. He was at a literary conference more than two decades ago and met Becky London, Jack’s daughter, who autographed a book for him. Meeting the author’s daughter made Jack even more real and tangible for Chris, and from that moment on, he was determined to make the world’s first-ever feature-length documentary about London, his immense literary legacy, and his fascinating times.