I have designed and run countless fundraising campaigns over the past twenty-five years I have spent in fundraising. I have written the plans, the messaging, and created the fundraising teams and the communications tools, and all that good stuff. And what I have learned through all this experience is that there is one tool, and one tool only, that is absolutely crucial to the success of a fundraising campaign. And that tool is none of the items I just listed above.
So I left off in my last blog post for Case Two with my saga of the major donor who would not be reasonable. This is the guy who had promised to give me $50K for a documentary if I raised another $50K first. I promised to tell you how I responded when he got a little hot under the collar. I said in the last post that I was like a tiger waiting in the bushes at the watering hole for the gazelle to lower its head and extend its neck. So true.