Fear-Free Fundraising takes
the mystery out of raising money from individual donors. If you’re
a staff or board member of a growing nonprofit—or anyone
who needs to ask someone else for money—Fear-Free Fundraising will
help you 1) visualize the steps to introduce people to your organization,
2) actually take these steps, and 3) go face to face to ask people
to write checks!
This
book explores the complete process of individual giving including
the following:
. Identifying your potential donors
. How to manage the individual giving process
. What role direct mail plays in the overall process
. How you can use house parties in your program
. How to make donors feel connected to your organization
. How to prepare for and set up face-to-face meetings to
ask for money
. What to do if the potential donor says 'no'
. What happens after the donor meeting
Yes, you, too, can be a fundraising superhero! |